Adventure Travel as a keyword phrase and as sub sect of the tourism industry has taken off exponentially in the past 15 years. The term encompasses an array of travel activities, themes and concepts in almost every region of the world. Adventure Travel means going beyond the realm of visiting places and sightseeing, it means exploring, interacting and experiencing these places in fun, active, spiritual, educational, “you name it”, ways.

Because of its prevalence there have been both improvements and declinations in certain regions of the world that have established businesses that cater to the adventure travel aficionado. This piece does not touch on every aspect of the subject, though it does visit several pertinent points regarding it. The overarching theme will be the particular stance of Duende Mayan Jungle Tours, and how the company’s philosophy embodies concepts and ideas that should be pervasive with the adventure travel industry as a whole.